Taquero Joy Alvarez’s and His Climb in Popularity on the Los Angeles’ Streets

September 22, 2020

Taquero Jorge "Joy" Alvarez moved to Los Angeles in 2018 and shares how he achieved his dream. He explains how is LA28 'A' logo to inspire people who are struggling.

Joy moved to Los Angeles in 2018 with nothing to his name. His charisma and attitude propelled him to becoming well-known in the streets. He self-proclaimed himself as the best taquero of all-time.

The LA28 story is shared through a collection of voices across social media @LA28 and on the new LA28.org website, which launched today. Exclusive LA28 apparel from Nike is available at LA28.

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